Month: August 2020

Cannabis refers to a group of three plants, Cannabis Sativa, Cannabis Indica, and Cannabis Ruderalis. These three plants have psychoactive properties. Their flowers are often harvested and dried to create one of the most commonly used drug as pot, weed, or marijuana. 

HISTORICAL TIMELINE OF CANNABIS LAW 

The following is a chronological order of the most notable laws and their changes about cannabis in recorded history. 

1300 – The Emir of Joneima in Arabia, Soudoun Sheikouni prohibited the use of cannabis across his nation. This is one of the earliest recorded cannabis bans in the world.  

1787 – When Madagascar King  Andrianampoinimerina took the throne in 1787, one of his first acts was to outlaw the use of cannabis by the citizens of his kingdom. Anyone caught using the substance was subjected to capital punishment as a penalty for disobedience to this law. 

1800 – When Napoleon Bonaparte invaded Egypt in 1800, he became concerned by his troop’s habit of smoking hashish through pipes and their drinking of cannabis-based beverages. This concerns led him to ban both the drug and the system that provided it. 

1870 – South-East Africa which was known as Natal Colony enacted the Coolie Law Consolidation. This law prohibited Indian workers from possessing, using, selling or gifting cannabis regardless of its quantity. In the same year, Singapore burned all uses of cannabis. 

1877 – The Ottoman government based at Constantinople had earlier taken Egypt from Napoleon Bonaparte following his defeat and expulsion. In 1877 it mandated all hashish in Egypt to be destroyed. Two years later in 1879 importation of cannabis was burned by Khedivate of Egypt. 

1894 – Indian Hemp Drugs Commission which was based in British India released its findings concluding that the moderate use of cannabis practically produced no harmful effects. In all cases with the exception of a few the harm from moderate use was not significant. 

1948 – Japan established a licensing system for dealers and punishment for unlicensed use or sale through its cannabis control law. 

1961 – The United Nation declared the use of cannabis for any purpose other than medical and scientific use to be discontinued as soon as possible but within 25 years. This declaration was reached in Single Convention on Narcotic Drugs. 

1972 – The Netherlands divided drugs into more dangerous and less dangerous categories. Cannabis was put in a less dangerous category. A misdemeanor was to be given if someone was in possession of 30 grams or less. 

1975 – Ali Soilih seized power in Comoros and legalized cannabis to gain the support of Comoros’ youths among his other radical reforms. 

1996 – The state of California in the United States of America became the first jurisdiction in the USA to legalize cannabis for medical use. 

2001 – The Use of Medical cannabis was legalized in Canada. 

2004 – Cannabis was classified as a class C drug in the United Kingdom. Class C drug is a class for less harmful drugs. However, it was restored to class B drug in 2009. 

2011 – Several Cannabis-derived drugs were approved in Denmark for medical use. 

2012 – Washington State and Colorado in the United States voters voted to legalize recreational cannabis. This started the green rush which has resulted in the creation of employment for hundreds of people. 

2017 – Lesotho became the first African county to give a license for medical cannabis. It was followed by Zimbabwe in 2018. 

2020 – Cannabis possession and growth were legalized in Australian Capital. This is usually for personal use. 

Malawi and Lebanon have become the latest countries to legalize use of medical cannabis in 2020. 

Conclusion 

Throughout history, many kingdoms, countries, and states have burned and prohibited the use of cannabis by its citizens for centuries. However, looking at recent studies and trends, its medical use continues to be legalized in many countries. A few countries and states have also legalized the recreational use of cannabis among its population.  

WeedSmart Online marijuana store

Cannabis is stringently regulated in many countries. This has made it a challenging task for one to conduct effective marketing for the product. While there is a notable triumph since many governments have accorded a supportive environment, bottlenecks in promotional marketing of Cannabis is still an elephant in the room magic mushrooms dispensary.  

Many analysts have predicted 150 to 500 billion US dollars estimation of the global Cannabis industry. This calls for a suitable marketing alternative that will successfully ride through these waves of disruptions. As much as limits in marketing exist, it does not imply that the digital side has no “green grass.” Despite the obstacles experienced in digital advertising occasioned by a high regularization of Cannabis, we still find an avenue for marketing as a result of some states passing laws that legalizes recreational and medical uses of its products. This makes marketing feasible for the world of instant satisfaction through tweets, clicks, and playbacks. 

We look at some of the common digital platforms that will enhance efficiency and effectiveness in your Cannabis marketing. 

Marketing on Facebook  

Facebook has enabled users to create a suitable shopping experience for different brands in their profile. A shopping option is given to the business page which enables one to have a Facebook link to a commerce site. Within each post under the shopping tab, users are allowed to make their selection.  

This is how you can market your Cannabis on Facebook. 

Audience update – This proves to be more effective with the use of Facebook messenger. It helps one to attain a free start to marketing by applying different platforms like the mobile monkey. 

Chatbot – It is an automated piece of messaging software. A Chatbot is programmed to understand questions, provide answers, and execute tasks. It is friendly and time saver when it comes to accessibility. With this, one is capable of retaining customer information and use the details later to go the extra mile in satisfying their specific needs. 

Videos – It enables the marketer to select a target story, upload content, and create a page post. Viewers can make comments after observing fine details provided by the video content. This makes Facebook marketing robust for Cannabis.   

Marketing on Twitter  

Twitter ca track trending topics and events for brands that are commerce-driven. The following twitter marketing tips are suitable for Cannabis. 
 

Organic – As a consequence of strict guidelines to paid promotions, third party credibility is gained by the brand due to organic promotion and outreach. 

Branded Hashtags – They are short, memorable, and incorporates a brand name in some form. Your customers may use a branded Hashtag to establish a conversation with promotional content that has a far and wide-reaching consumer network 

Social PR Secret – A list of Journalists who cover specifically the Cannabis industry can be created on Twitter to drive promotional content for the product. This makes the marketing strategy confidential. 

Marketing on WhatsApp  

WhatsApp has features that can be used to get clicks and share marketing messages thus increasing brand awareness suitable within a target group. These are;  

Status feature – It allows the user to upload statuses. These may include new brand contents which target specific group within one day period. This feature can also be used to announce a sales offer to customers. 

Share locations – Since Cannabis brand consumers are specific, WhatsApp provides an opportunity to locate users with the help of Google maps. One may be enabled also to program a Chatbot in this context. 

WhatsApp business – This is a customer service-oriented messaging application that makes it easy to connect via SMS to a clientele. 

These common platforms are available to customers thus making huge returns in Cannabis realizable if they are properly utilized by the business.